A content strategy consists of the following elements:

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The visuals of the page – how the page feed is designed. I emphasize the following point here: is the page pleasant to look at? If so, then users stay on your page and subscribe to it. If not, analyze why. Perhaps the colors and fonts are not harmoniously combined, or a photo stands out from the overall concept.

There must be a single concept for presenting the visual. You can use more than one filter or preset, emphasize different colors, but when scrolling through the feed, users should, without seeing your avatar and page name, immediately recognize you and your feed. An association should be formed in their head: “Your feed = your company name.”

When working on visuals, it is important to use corporate colors and 1-2 fonts. It is better to avoid images with different fonts in the feed.

Ideally, the Instagram feed should reflect the offline visual design. That is, the uae rcs data company should speak the same eidetic language across different touchpoints with users.

Let me remind you once again about the quality of the visuals. Gone are the days when images from photo stock or Google were used (which is prohibited by the social network itself). Now, authorial content and authorial presentation come to the fore.

Part 2. Content, content strategy


Goals – why we write content.
Target audience – who we are writing to.
Tone of voice – how we write.
Sources of content placement – ​​feed, stories, IGTV
.
Types of content – ​​photos, videos, live broadcasts.
Content categories – content that sells and attracts, image-related, entertaining, useful.
Number of publications and stories per month.
Text analysis.
We analyze the account for each point.

Goals
Let's start with the goals. Answer the question: why are you developing the page? If for sales, why do you have a lot of entertainment content on your page? Or why are there no prices and a call to action "Buy" or other similar calls on your page?