Without informational content, Magento stores might

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This means that not having a place for informational content to live can limit Magento stores’ SEO success. For instance, let’s say we set up a store that sells cameras that are great for selfies. Naturally, we might want to create a page to rank for the term “selfie cameras”. However, when we check the SERPs, some of the top ranking results are informational pieces of content. In the screenshot below, you can see how ShotKit (#2) and B&H (#3) actually rank above Best Buy and Amazon for this query with “Best Selfie Camera” pages: Informational, product and category style results for a selfie camera.


When we look at the B&H page, we can see how they’ve set up a blog post that ranks the iran gambling data best selfie cameras that they offer. They’ve then intelligently linked to the products in their store. Instead of trying to force a category or product page to rank, they were able to use this listicle-style blog post to improve their visibility for an important query: Listicle-style blog post showing various cameras. A blog allows a natural place for your informational content to live.


not be able to rank for some of their target keywords by only using product and category pages. Fortunately, there are extensions that you can utilize such as the Magento 2 Blog Extension from Magefan. You could also consider setting up a blog on WordPress and creating a subdomain for your Magento store (blog.example.com). We highly recommend setting up one of these options to give your site the ability to host informational content.