That, from Google’s perspective is surely a win

[bhasan01854]

Common problems & solutions Device-specific elements One of the most common causes of disparity is navigation elements that are desktop-only. The example below is from Ebuyer, and shows a bunch of links that I was unable to find anywhere on their mobile homepage. Desktop-only links as seen on Ebuyer. These links all point to URLs that also feature in the top-nav, so the impact on the link graph may not be huge. However, Google is likely to place different weightings on a prominent homepage link like this vs.


a link buried in a navigation, so there are SEO implications to this disparity. israel gambling data Ebuyer’s desktop site implies that these are some of the most important subcategories on the site, whereas their mobile site gives them a more equal footing with other subcategories in the mega-menu. Happening across millions of sites, this is the sort of issue that might impact the quality of Google’s results. Ebuyer has presumably featured here the categories that are core to their business, and if they rank slightly better in these cases than in other cases, that means Google is slightly more likely to show people results from a business that is highly competent in that area.


but one they miss out on by exclusively using the mobile version. From Ebuyer’s point of view, the choice of what to feature in this element is a strategic lever that is lost when Google stops counting their desktop links. The only real solution here is to develop a mobile equivalent to this element, but one can be creative. It could be somewhere slightly different on the page, for example, or it could be a carousel on mobile but static on desktop.