So maybe we think the site is splitting its equity between its two different URL

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Digital PR campaigns can help drive immense results over time. For example, below, you can find a client that has been implementing digital PR initiatives since 2015. They have received links from 3,400+ referring domains, including The Washington Post, Inc.com, Fast Company, Entrepreneur.com, and more: Graph showing increase in backlinks over time due to digital PR campaigns. Conclusion The world of link building is getting more and more challenging. In order to continue to build links and authority, brands may want to consider pivoting to more traditional PR strategies.


While digital PR isn’t the only way to build links, we find that it’s one of pakistan gambling data the most effective and scalable ways to do so. What is Keyword Cannibalization? - Whiteboard Friday Whiteboard Friday | Technical SEO | SEO Basics The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In today's episode of Whiteboard Friday, Tom Capper walks you through a problem many SEOs have faced: cannibalization.


What is it, how do you identify it, and how can you fix it? Watch to find out! Photo of the whiteboard describing cannibalization. Click on the whiteboard image above to open a larger version in a new tab! What is Keyword Cannibalization? Read the Video Transcription Happy Friday, Moz fans, and today we're going to be talking about cannibalization, which here in the UK we spell like this: cannibalisation. With that out of the way, what do we mean by cannibalization? What is cannibalization? So this is basically where one site has two competing URLs and performs, we suspect, less well because of it.


s, or maybe Google is getting confused about which one to show. Or maybe Google considers it a duplicate content problem or something like that. One way or another, the site does less well as a result of having two URLs. So I've got this imaginary SERP here as an example. So imagine that Moz is trying to rank for the keyword "burgers.