So, when designing your reports, you may want to

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Marketers love graphs. Oftentimes, however, we visualize complex data in a way that can be unintentionally misleading. The graph trends upwards but is the data the right metric to be plotting? Are we choosing data that genuinely conveys the state of play, or just information that supports our case? We have reams of data at our fingertips, and using that to support business cases or budget increases is paramount. How do you do this in a way that conveys truth to a less-knowledgeable audience? When presenting results to stakeholders, marketers will often find themselves talking to people who don't understand the metrics to the same degree.


Let’s make smart choices in how we choose and display data. From cleansing data qatar gambling data and choosing the right metrics, to visualizing them in a way that helps build support and omits bias. Winning friends with reporting Marketing reports are about communicating a message through data. Often that data can be fairly complicated — augmented by segments, audiences, time periods, and campaigns. The message is usually much more simple. There is a key thought, implication, or decision that you want to leave the reader with.


The key to good reporting is making sure the data elicits those thoughts in an unbiased way that is easily comprehended. Consider your audience The first step in ensuring your reports are useful to other people is putting yourself in their shoes. Go back to basics with your report and ask yourself this: who is the audience of this report? The audience is central to the reporting process. After all, you’re trying to convey a message.


conduct some research first — that is, speak to the people who will be receiving your report. This might be a client, your line manager, a colleague, or an outside stakeholder. Whoever it is, they’re likely to have a different set of questions they want to have answered by the data than you. Ask them some of the following: What questions do you want this report to answer? Find out from the report receiver if there is a specific question they need answered by the data you're presenting.