The article explains:
Advantages and disadvantages of opening an online store in the region
The nuances of running an Internet business in the regions
4 tips for those who want to launch an online store in the region and not go broke
3 aspects of successful development of an online store in the regions
Problems of promoting an online store in the region
Methods of promoting a regional online store
Key strategies for promoting a regional online store in Yandex
Basic rules of Yandex optimization for online stores in the regions
4 final recommendations for promoting a regional online store
5 Scenarios for Using Neural Networks to Increase Website Profits by 40%
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On the one hand, regional online bolivia email list stores are not much different from capital resources in technical terms. However, everything that concerns advertising, promotion, and methods of advancement differs significantly. Regional business practices dictate their own conditions, and it would be foolish to ignore them.
What worked well for you in Moscow, St. Petersburg, and large regional centers is almost guaranteed to fail when you try to apply the same developments to an online store website in a small provincial town. But this does not mean that regional online business will not work. Read more about how to start and advance in the regions in our material.
Advantages and disadvantages of opening an online store in the region
Compared to online stores located in large cities, online trading in the regions has its own characteristics. It has both advantages and disadvantages. The main disadvantages are the costs of maintaining an office and renting a warehouse.
In the regions, there are often no warehouses. In order to fulfill a customer's order, you have to go to a federal warehouse for the goods. In this case, delivery can take 1-2 weeks, as in the Labyrinth store. There are pick-up points in the regions, but no warehouses.
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It is not profitable for online stores in the regions to work without a warehouse: you can lose all your customers. A person is not ready to wait two weeks to get the desired product, and even pay for it. He will simply go to a competitor, select what he liked or what suited him in the showroom, if we are talking about clothes, and pay for the product immediately or arrange delivery, and the courier will bring the order to his home.
As a result, unclaimed products, in which large amounts of money have been invested, accumulate in the main warehouse.
An example of a clothing store: at purchase prices, goods are purchased for 5 million, but at retail prices they are sold for only 800,000 rubles.
Some suppliers offer an alternative to warehouse space - a trade credit agreement.
Online trading in the regions also has its advantages:
it is easier to collect information about the most popular products;
you can quickly determine your target audience;
It is possible to more accurately bring the range of products into line with consumer demand.
Large companies include so many items in their catalogs that it is difficult for a buyer to find what he needs without special filters. And in stores with specific products, sometimes even filters will not help if a person does not understand technology. This situation occurs in technology stores: Svyaznoy, Eldorado, DNS.
A regional branch may not transfer everything that is in the main store to the pages of the catalog, but create its own assortment based on a study of consumer demand. After all, this requires interviewing a small number of people.
Accordingly, for a limited number of products it is easier to create detailed descriptions and select photos and videos.