There is one compelling reason for the constant growth of bounce rates on the site - the quality of the materials. The target audience quickly closes the page if they see that the information content of the resource is at a very low level. A beautiful design will not save a site with uninteresting or repulsive content.
The worst thing is when articles contain not only fluff instead of new and relevant information, but also errors that make the texts difficult to read. Of course, there will be a high percentage of rejections.
Many web resource owners order croatia email list articles from copywriters on online exchanges. It is economical and convenient: on such portals there are many performers who write on any topic for small fees - from sports underwear to the construction of nuclear power plants, the selection of spare parts for cars, etc. But from under their pens often come low-quality texts.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153400
It is better to look for a copywriter outside of exchanges and choose someone who is deeply immersed in your subject matter and is able to write informatively and competently.
For websites that are not informational but commercial in nature, a good author is not enough - you also need an experienced marketer who will research the market, analyze the activity of competitors and create a content plan.
What to do with the content that is already available and published on the site? Improve the readability of the materials! Follow a few simple tips:
Reread the text and check for errors. A couple of typos and an extra space are not a big deal. It is much worse when you have to literally wade through the text, stumbling upon errors in every phrase. The visitor will prefer to leave, the bounce rate from the site will increase.
Format the text: divide it into paragraphs according to meaning, add subheadings, bulleted and numbered lists.
Make sure that the text contains a comprehensive answer to the main question it is dedicated to.
Edit and revise the text if necessary.
Collaborate only with proven authors who have good writing style and expert knowledge on your topics.
Content itself is not a magic pill that can keep any user on the site. Strive to ensure that each note, article and longread is of high quality, and remember about the optimal text volume. A short post of 1000 characters, ideally revealing the topic, is read in a few seconds, after which the satisfied visitor... leaves the site, because he has already learned everything he needed.
Read also!
"Online stores in the regions: from start to promotion"
Read more
You need to engage him. For example, you can start an article by describing a popular problem and several hopeless situations that you can find yourself in if you do nothing. And then you can reveal the main topic - talk about your services or products that are sold in your online store and will become a salvation for a client who has encountered this problem.
In general, first scare, and then show your main trump card. A link to a specific product card or a page with a description of the service, as well as a small illustration, would be appropriate. But the photo should have something related to this product or service, and not just cute cats or flowers. With this structure, the article will be at least 2,000 characters long and will hold the user's attention.