To have audiences that will be exploited by other systems

[shaownhasan]

The goal to achieve in this phase, we reiterate, is to obtain traffic that gives us answers on the first hypotheses built on our buyer personas , traffic that perhaps operates some micro-conversions and in the meantime leaves traces of its passage, traces that become data that we can analyze to start with a subsequent phase.

This first round of traffic, obtained thanks to less expensive and therefore key features of paytm more “exploratory” visual networks, allows us to:

That work on more advanced phases of our strategy;
to work by managing two channels that operate on the same type of audience segments.
Conscious Question
The user who searches through a specific query is a user who already has a clear need, searches actively, and moves driven by a need .

At this stage the search engine still reigns supreme: organic or paid, this is the terrain of the so-called conscious demand.

It is known, however, to almost all operators in the sector and not, how in recent years the cost per click , in Google Ads, has grown significantly in certain sectors and how the competition, in organic, has become increasingly fierce. In many niches it is almost impossible to enter without facing rather onerous advertising costs.

And it is precisely in this difficulty that the synergy between different advertising channels can find strength : in the previous step, in fact, we worked to collect profiled traffic and receive the first data from which to draw useful information to continue with our planning. One of the strongest ways of interacting between different platforms allows us, for example, to exploit RLSA , remarketing in Search with Google Ads .