The article explains:
The role of image in the growth of company sales
The difference between a company's image and reputation
Structure of the company image
4 Key Stages of Creating an Organization's Image
4 levels of company image development
Factors influencing the formation of a company's image
The image of an employee in the company's image
The influence of the leader on the image of the organization
Ways to maintain and enhance a company's image
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The company's image is the dress by which it is greeted by market participants: clients, partners, competitors. The first impression, subsequent contacts, formation of the deal and its completion - all stages of interaction are of great importance. In essence, image is the thing that can sell no worse than a whole department of talented salespeople.
But an image is not created kazakhstan email list out of nowhere and does not grow by leaps and bounds. It is necessary to approach the development of the concept and strategy for its development and maintenance very carefully. Read our article to find out how to do it correctly.
The role of image in the growth of company sales
Everyone knows the expression "they meet you by your clothes". This can explain why the company's image is so important. In order to attract attention in the market, you need to impress business partners, clients and other entities that can influence the successful development of the organization.
The concept of "company image" includes a set of opinions of market participants in a certain business segment about the level of the enterprise and its products. Such ideas about a specific organization form stable associations related to its name. For example, if we talk about BMW, we associate this brand with German reliability, prestige and power, and Coca-Cola evokes images of a cheerful holiday.
The corporate image of a company is an important element of business, regardless of whether you work on its creation. If you do not pay due attention to it, it is formed spontaneously under the influence of positive and negative opinions of clients, partners, etc. If negative reviews about the company prevail, then you will have to make very significant efforts to change the situation. To keep the situation under control, you need to purposefully work on improving the company's reputation.
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Alexander Kuleshov
Alexander Kuleshov
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Why should an organization care about how its product is perceived by a potential buyer? Creating a positive image of the company helps in solving a number of problems:
creating a unique image among many competitors;
clearer positioning in the market;
increase in sales volumes;
increasing recognition among the target audience;
increase in the number of loyal customers;
encouragement to greater activity.
It is the positive image of the company that helps to create trusting relationships, pushing the consumer to make the first purchase and forming loyalty to subsequent ones.