Let's look at the types of link building
:Internal link type
These are the main links that define your site and its navigation. They connect the different pages and sections of the domain, simplifying the user's path.
Internal links are also divided into:
Navigational: Placed in the menu, footer, and header of the site, facilitating navigation through it.
Contextual: Placed within page elements, such as text or blocks, to create a user path to relevant and related content.
Together, internal links optimize the work with the site, defining its hierarchy and structure.
Internal links allow you to address several aspects:
Search engines use links to discover URLs. They mark lithuania telegram data the location of the URL and add it to the crawl queue .
Internal links also help indexing , increasing relevance to both the target URL and the page content.
As we noted earlier, this type of link transfers weight, and therefore contributes to the ranking of incoming links to other pages.
External link type
They are also divided into incoming and outgoing:
Incoming: Links that lead to the source from third-party sites.
Here we still have to figure out the subspecies:
Anchor: hyperlinks that contain keywords leading to a specific page of the site, which increases its weight. In the code, it is located between the opening and closing <a> tags.
Anchorless: those that can often be found in news articles under the guise of: "here", "here". The text underneath them does not contain the key phrase.
Indexed and non-indexed (Follow/Nofollow) : Help transfer weight and indexing of the site.
Direct and indirect (via script) : If with a direct link everything is simple, and it immediately leads to the site, but an indirect one makes a redirect. That is, first it transfers you to an address inside the site, then from it - to the desired address.
Look at the external differences between these types: