Strategic branding in brand management

[muskanhossain]

At the beginning of every successful project there is a differentiating idea, a business model, a proposal generating value and offering a world view that speaks to that particular market segment.

Brands are like beings in constant development through new shared experiences.


Branding and consumer behavior mapping techniques allow brands to be targeted and communicated according to the perceptions and life moments of their audience. Recognition and relevance are directly related to the ability to transfer positive attributes between parties... where "I endorse the brand, while I am endorsed by it" .



Follow this example:
Even if you are not a sports fan, when you use sports brands (sneakers, clothes...), your image, through the message sent to the people around you or via social networks... is that you are an active person, because this is what you are transmitting, this is the image created in the minds of those who observe you.

Read more in this other article about the new free media in digital marketing, UGC, EGC, me and you .



So far so good, but what makes the brand lose relevance?
There are several factors that work like small gears paraguay whatsapp data when left aside, they cause immense damage to the reputation and image of brands and companies in short periods of time. This is when there is a breakdown in communication .

Once, when starting a repositioning project, we came across a brand that had been on the market for 12 years, and whose last labeling change had negatively impacted its entire history up until that point. How is something like this possible?

When there is a break in the brand's communication and no evolution in its development as a "living being", people tend to no longer recognize that friend of so many joys experienced and shared.



Remember that a brand is what it is because of the approval and recognition of its audience.
It's all about social proof.
And also don't confuse Campaign with Repositioning, a lot of people do that.

If there is one theme that cannot be forgotten, it is that as the public or audience matures, they are also influenced by cultural, political and social changes, many of which we most often perceive in large waves of trends and engagement.

These large waves bring subtle changes in behavior compacted in their lower layers, which together with niches, micro niches, alter the world view from the bottom up, normally called: standard.

What about you? Are you having trouble developing efficient marketing strategies?

Check out this exclusive article from Marketing Ways about Branding: Brands, Attraction and Engagement.