Create a variable to get the user agent

[ishanijerin1]

A user agent is information about the user's operating system, browser, device model, etc.

GTM does not provide a built-in variable for getting the user agent, so you will need to create one yourself.

Select "Variables" from the admin screen

Select User-defined variables

Select "JavaScript Variables"

Enter "navigator.userAgent" in the global variable name

② Set a trigger

Select a trigger

Select "Page View" as the trigger type

Set the trigger conditions

Set the trigger location to "Some page views" and the variable to the "User agent" you created earlier. Set the condition to "Does not match regular expression (ignoring case)" and "(ios|android|mobile)".


We have also written a separate article on how to attract customers online.
What is YUTORI Sales?
The "YUTORI" in YUTORI Sales
comes directly from the "Yutori" education.
I define it as "sales that develops the ability purchasing directors email database to think in order to promote imagination and creativity."

Originally, the relaxed education system
promoted "an educational policy that emphasizes experience in order to develop thinking skills".
However, it
struggled to provide instruction that was in opposition to cram education, which is an "educational policy that emphasizes the amount of knowledge in order to acquire basic academic skills in a short period of time".
As a result, and with the background of a decline in academic ability,
the opposite of relaxed education was increased.


I often hear people complain, "This is what the Yutori generation is like," but when I
hear those complaints I often think, "I'm a Yutori too," and I think
they generalize their inability to complete basic routines by saying
, "Why is that the case? To be honest, I don't understand what the Yutori generation is thinking."


Sales that develops thinking skills to promote imagination and creativity
Now, let me restate what I defined here:

・Imagination = Inputting information, organizing it in your mind and building a hypothesis


・Creation = Creating a form from a hypothesis and outputting it

・Thinking ability = flexible logical and critical thinking

The reason why I did not add "power" to imagination and creativity here
is because I believe that the foundation of these two is the "power to think."

When I'm training my successors, I often use the example of food reporters.
They visually capture the food, eat it, and then convey that to a third party.
Although the output of food reporters may differ, they
have a mysterious power that makes you want to try the food even through an indirect screen.
It has such an effect that sometimes it even makes your mouth reflexively start to produce saliva.

I believe this is the origin and ideal of sales.
Furthermore, it is connected to the ideal of marketing that I wrote about in my previous blog.