There's a time and place for everything, and hidden content is no exception. You shouldn't hide content in the following cases:
1. You don’t have a clear image of your ideal client (customer persona)
Research by Edelman Group has shown that brands and companies are failing to recognize the core motivations, objections, and desires of customers. In a consumer survey of 11,000 people in over 8 countries, 51% of people said that brands do not take their wants and needs into account. 40% of consumers say that most existing promotions do not interest them.
That’s why customer personas are so important . Before you bahamas phone number data create and close content, make sure you have a clear idea of your audience’s needs and desires. Not only will this save you time, but it will dramatically increase your ROI. You’ll understand what potential customers are looking for — and how, where, and when to give it to them.
2. You don't have enough open content
So, you've created a cool piece of content and are ready to "hide" it. You're confident that your leads will benefit from it. This information is unique, and there's nothing else like it online. It would seem like a good time to start attracting these leads, but don't rush.
Remember that publicly available information greatly influences how a lead perceives your hidden content. It serves as confirmation that you actually know what you’re talking about and have something valuable to share. So make sure you have enough quality publicly available content.
3. You place superficial information at the top of the funnel
Content like blog posts and basic videos should not be gated if your goal is to increase traffic and have good SEO.
Additionally, content that is intended to raise awareness or answer fundamental questions about a product should also be open-ended. Early in the funnel, visitors should understand what the product is and how they can benefit from it.
Hiding content at this stage will create a sense of tension and mistrust. The biggest mistake is hiding information such as case studies, FAQs, or product specifications.