What happens when your special event or promotion expires? Usually, nothing. The promo page hangs around for a long time and becomes a dead end for anyone who lands on it.
But will anyone really find these pages? Think about:
People who see your social media posts too late (due to algorithm quirks or deep scrolling through your feed);
Email subscribers who were on vacation when you sent them this link (and now they're clearing out their inbox upon their return);
Doubters who have bookmarked your promo page to make a decision later;
People who accidentally stumble upon your page in search results.
What do they all have in common? They are genuinely interested in becoming your clients.
9. Create a special destination for your social media followers
Are all of your social media followers in your email list? Probably not.
Test each platform you use and see how easy it is for your average bolivia phone number data follower to get into your email list. There are many ways to send social media traffic to landing pages. One of the easiest is to create a dedicated page for each platform and link to it from your profile.
Even small niche channels like Periscope or Quora can generate more leads and sales when you consistently apply this approach.
10. Leave a "link" in your voice message
If you have a phone number, front desk, or sales department that isn't open 24/7, you can help callers get the information they need by creating a landing page with a super-simple URL and mentioning it in your voicemail.
Many companies direct people to their website via voicemail, but you can do much better. Who is the most likely to call you after hours? If you have a lot of potential customers, consider creating a dedicated landing page where they can download a great lead magnet and join your list.
Then leave a message like this: “Thank you for calling our company. Our office is currently closed. You can leave a message and we will call you back shortly. If you are interested in a consultation, please visit ourbusiness.com/consult to register and receive a special bonus offer. We look forward to working with you! ”