A Guide to Creating High-Converting Landing Pages
The content of the landing page is your virtual salesperson. When an Internet user lands on the resource, it is the content that determines whether the target action will be performed. The material must be so convincing that it encourages everyone to join the ranks of your potential buyers without a doubt.
But how do you learn to create selling content? After all, your argentina phone number data goal is not just an entertainment and information resource: you need a landing page that converts.
Today we will study this issue in detail and start with 4 fundamental principles, without which it is simply impossible to cope with this rather complex task.
Everything you read below is not a set of tricks and tricks that worked on a couple of clients in a specific niche. This is 10 years of experience in copywriting, split and UX testing. This is a technology that has been developing over the years. Just as water or wind can carve an amazing figure out of stone over decades, and sometimes even a whole miracle of nature, so do not miss the opportunity to learn and apply in your work what can change the entire lead generation process beyond recognition. And with it, your business.
Conversion Optimization School, or How to Get the Most Out of Your Landing Page
1. Start with the landing page goal and work backwards
There is one very important rule in the process of lead generation: one landing page – one goal. No subgoals and additional calls to action. No secondary tasks. Just one. Everything else is lies and innuendo. And before you sit down to design your landing page (even before you start choosing a domain name for it), you simply must define this one goal.