Tips for improving customer experience in e-commerce

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Customers are no longer limited to what they can find on their local high street. They want every touchpoint with a brand to deliver a great experience, safe in the knowledge that if one brand fails, there is another that will more than live up to their demands.

Take Amazon's approach, for example. A large number of products are available at different price points from different suppliers. Some will be new, some second-hand.

Perhaps the cheapest version of the product comes with the cyprus mobile database longest delivery time. Either way, customers are given options, and the ball is firmly in their court, not the brand's.

In another world, supermarket brand Tesco is looking to personalize the customer experience and make online grocery shopping as easy and seamless as possible.

Users are presented with a pop-up with recently purchased items, meaning they can start their shopping cart without the need for laborious searches.

These two examples show thoughtful ways to make the customer experience more enjoyable, and you can do the same. We believe the following are the most effective techniques to improve your brand’s CX and add the wow factor to every possible user interaction in 2021.

Optimize the mobile experience
The use of mobile devices for both browsing the internet and making purchases has grown enormously in recent years. A study by Statista showed that mobile phones accounted for 54.8% of global website traffic in the first quarter of 2021.