There are five sources to quickly build a targeted lead list.
Inbound Leads
Look at the leads you’ve received in the last quarter or in the last six months. These are people who have already shown some level of interest in what you have to offer—they may have downloaded a whitepaper, attended a webinar, or even contacted you directly.
They may have ignored you, gone silent over the holidays, or cyprus telegram data you may have been busy and not followed up as actively as you should have. Regardless, this is an easy list to build, and there’s a good chance you can reactivate some of these leads in the new year.
Make a list of all the sales opportunities you’ve lost in the past year. Look in your CRM for your own opportunities as well as those of sales reps who have left the company—you may need to get permission from your head of sales to do this, but be sure to get it because you can find a lot of unexpected insights in deals that others have lost.
Many potential customers end up not choosing any solution and are still faced with the same old problems, but since it’s a brand new year, they may be willing to explore solutions.
Inactive customers
Inactive or dormant customers are a real gold mine. These are people who have purchased from you or your company in the past, but haven’t done so in a while.