Customer Success for customer retention

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Customer Success is the part responsible for offering solutions to improve the experience between the customer and the company.

It can be considered an improvement in after-sales service. This is because it aims to generate results so that the customer can connect with the essence of the company, expressed through the provision of the service or product.

Why is Customer Success important?
Nowadays, customer experience counts much more in the purchasing decision and, therefore, the customer must be captivated from the moment they become a lead for the company.

When a customer searches for a product or service, they are looking for a solution to a specific problem. Therefore, when they make a purchase, they expect to have found the answers they needed.

However, there needs to be monitoring to understand senegal whatsapp data how the business's offerings can help the consumer. This way, it is possible to maintain the consumer's expectations and reality in relation to the company.

The importance of retaining customers
According to the father of marketing, Philip Kotler, acquiring a new customer costs up to five times more than retaining an old one.

This happens because retaining a customer is one of the cheapest business strategies, precisely because it is a project that you already know and understand the needs of.

How to retain customers through Customer Success?
Now that you know the importance of Customer Success and the benefits of retaining customers, it's time to learn how to do it.

Define your engagement model with your customers
Segment your audience and, with that, develop ways to communicate with each category. This way, each segment will have an ongoing relationship with an assertive approach.

Invest in a CRM system
The CRM system is a form of automation that facilitates management and communication between your brand and your audience. Through it, you have an overview of who your customer is and how you should treat them. In another article on our blog, we tell you about the advantages of this system. Check it out on our blog

Value feedback
This is one of the most important assessments for defining the direction of your company and being successful in retaining customers. After all, they are the ones who are consuming your service or product and have real experience of what can be improved and where you should continue investing.