Builds the foundations of sales skills

[ishanijerin1]

With the diversification and development of web advertising and SNS, and the emergence of sales tech such as MA and SFA, companies are moving away from a labor-intensive sales approach.
However, the reality is that many companies still rely primarily on telemarketing to acquire leads, which is the first step in sales activities. Why are old-fashioned methods still being used in this digital age?

By making telemarketing calls, you can build the foundation for the skills necessary for face-to-face sales.
You won't get an appointment if you just make a random list and write a talk script.
Therefore, you need to make an effort to software managers email database increase the chances of getting an appointment by selecting target companies, making hypotheses about the company's needs in advance, and improving the content of your talk.
The skills acquired through telemarketing are essential for increasing orders in face-to-face sales, so new salespeople often start out with telemarketing.

Supporting the launch of services

In order to grow a service, it is essential to gather feedback from the market, such as
"Is it necessary or not
?", "Why is it necessary?", and
"What do people want from a product?"
, and to reflect this in the quality of the service and the methods of promotion.
However, there is a limit to how much quantitative data obtained from advertising results can accurately grasp these questions for a service that has just been launched. Although it
requires a lot of human labor, making cold calls and having direct conversations will help support the growth of a newly launched service.

Some customers can only be approached by telemarketing

Depending on the size of the company or the type of industry, some companies may not be very proactive in collecting information due to time constraints. Also, some people may be interested but not request materials or call sales representatives.
These users cannot be approached through online measures, so telemarketing is still effective.