There are various methods to track the success of your own brand building. Various Google tools in particular provide good information about how popular, thematically positioned and networked a brand is.
Google Trends
The development of brand demand can be tracked via Google Trends. Here, for example, is the demand trend for the car brands VW, Mercedes and Toyota in recent years:
However, Google Trends is only suitable for brands that already have a certain level of popularity, otherwise no data will be displayed. It is also important to understand that Google Trends is not a tool for jordan phone number data directly comparing competitors in terms of popularity, as the Y-axis does not represent a comparison value. Read more about this in this article by our esteemed colleague Tom Alby >>> 5 reasons why you misunderstand Google Trends .
Keyword Planner
In the article Why EAT is so important for ranking and how to optimize EAT, I explained a method of how to use the Keyword Planner to determine the thematic authority of a domain, i.e. the digital image of a brand. This method is not only interesting for SEOs, but also for brand managers, as you can see in which thematic context your own brand is being googled or with which terms your own brand is being searched for in co-occurrence.
This method can also be used for competition.
If you use the “start with a website” function in the Keyword Planner to retrieve keyword suggestions, the following picture emerges using the example of zalando.de: