Why You Should Leave a Voicemail?

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It can take from 30-60 seconds to leave a voicemail causing you to spend a significant amount of your phone block leaving voicemail messages for completely cold, unqualified prospects.

When You Should Leave a Voicemail
However, on most prospecting calls you should leave a voicemail.

We’ve analyzed data on how many prospecting touches it takes to get a prospect to engage across a diverse set of sources and industries. The data tells us that prospecting is rarely a one and done activity. It takes persistence and many touches to get sales engagement.

Consider these numbers:
1 to 3 touches to re-engage an inactive customer
1 to 5 touches to engage a prospect who is in the buying window and is familiar with you and your brand
3 to 10 touches to engage a prospect who has a high degree of familiarity with you or your brand but is not in the buying window
5 to 12 touches to engage a warm inbound lead
5 to 20 touches to engage a prospect who has some lithuania telegram data familiarity with you and your brand—buying window dependent
20 to 50 touches to engage a cold prospect who does not know you or your brand
Keep in mind that these are averages across a wide statistical distribution. Depending on your brand recognition, geographic location, prospecting channel, product, service, sales cycle, and industry vertical, you may find that these numbers shift in or out of your favor.

The story these numbers tell us is that it takes multiple prospecting touches to get prospects to engage. This means, that to be successful, you will need to master multiple prospecting channels including:

Phone
Email
Text Messaging
Direct Messaging
Social media
Snail Mail
Video Messaging
Face to Face
You will need to become proficient with leaving effective voicemail messages.