Once the game is invented, it remains to choose the format. If you need personal contact — that is, you need a person to write in direct — choose stories. If you want to arrange a discussion, then make a regular post.
So, to make a game on Instagram:
Set a goal. Running an interesting promotion, starting a discussion in the comments, collecting opinions on a product, entertaining subscribers - all of these can be called goals.
Decide on the game and work out the texture if necessary. For example, to make a rebus, you need to correctly arrange the words in the table.
Choose a format. Stories are great for personal contact or quick responses (thanks to Instagram's internal tools). Posts are great for discussions in the comments.
It is also important to attract attention to the game visually. To do this, think in advance about how exactly you will design it. Tips on beautifully designing stories can be read in our separate article - we told there what is important to the audience and what add-ons can be used.
You already know what games are and what student data their purpose is. Let's move on to the practical part and see what ready-made ideas Instagram profiles use.
For convenience, we will divide games into two categories: stories and regular posts in the feed.
Games in Instagram Stories
There are tools inside stories that help you create games. You should use them to quickly collect your audience's reaction. For example, you can make a simple yes or no poll or ask them to rate something using a rating scale.
stories
Let's see how to use these features in Instagram games in practice.
1. "I believe it - I don't believe it"
The idea is simple. You post facts about yourself or your company, and your subscribers choose whether they believe these facts or not.
I believe it or not
You can take one fact, or all ten - as much as your imagination allows. First, publish all the facts in a row, and after some time, do the same series with answers.
And it’s best to make it all entertaining. Questions like “Is it true that I ate a croissant today?” are best thrown out right away, otherwise subscribers will immediately get bored and swipe the story.