There are a variety of reasons why people share, link and read content. The common denominator is emotion. Here are some quotes from the German Wikipedia about emotion theories :
"Psychological research suggests that human behavior is driven by automated, rapid, and emotional judgments."
“The emotional reaction to an event depends primarily on whether we expect it to have a positive or negative effect and, as in Schachter’s case, what cause we attribute to the event.”
Emotions can generally be divided into extroverted and france phone number data introverted emotions. This is important because usually only extroverted emotions lead to recommendations, links and sharing.
According to the New York Times study “ The Psychology of Sharing ”, there are the following reasons for sharing content on social networks (based on the book “ Principle Free ” by Kerstin Hoffmann):
Altruism / Doing something good for others
Presenting valuable and entertaining content to others
Self-affirmation, meaning and identity formation
Feedback / Approval
Telling others what is important to me / Self-expression
Building and maintaining relationships with new people
communication
Wanting to be the first
Supporting ideas, brands and movements
exclusivity
Who? – The target group
Basically, you have to differentiate between the person who is supposed to carry out the desired action (e.g. setting a backlink) and the person for whom the content is intended. The two goals do not always have to require the same motivations.
If the main concern is backlinks, the focus should always be on the actors (Linkerati). If the main concern is creating an image or building a reputation and market positioning, the balance between consumers and actors should be right.
Since the target group of the Linkerati usually has other motivations, I would limit the reasons mentioned above as follows (compare “ Principle Free ” by Kerstin Hoffmann):
Altruism / Doing something good for others
Presenting valuable and entertaining content to others
Building and maintaining relationships with new people
Wanting to be the first
Supporting ideas, brands and movements
exclusivity