A sales funnel is a chain of actions aimed at increasing the client's interest in a product or service, and ultimately - performing a target action (purchase, subscription, etc.). This applies to all areas of Internet marketing, including arbitration. Spam mailings are gradually becoming a thing of the past, are almost ineffective, and are simply prohibited by the terms of many affiliate programs. At the same time, the use of auto sales funnels, including in social networks, can increase interest in the offer and significantly increase conversion. In this review, we will consider how to set up an auto funnel for VKontakte, and what services will be useful for this.
How to set up an auto funnel
The classic sales funnel is built according to the following scheme:
Entry point – in the case of VK, this is the subscription page;
A lead magnet is a lucrative offer that a client cannot refuse;
Trip Wire is the first product with a significant discount;
Completing elements – useful and interesting information on the topic of sales, a free offer and other similar content;
The main offer is the sale of the main product;
Profit maximization – offering consumables, similar products, consultations, etc.
The auto funnel is built according to the facebook data same scheme. It is necessary to remember that the rules of VKontakte prohibit direct mailing of advertising messages to users. Therefore, in order to collect a base for the auto funnel and not get blocked, the user's consent to receive such mailings is required. This is done through the subscription page (you can also use widgets for VKontakte communities). Some services for creating auto funnels also provide constructors for such pages.
Typical "entry point" for an auto funnel
Typical "entry point" for an auto funnel
Lead magnets for collecting subscribers
Lead magnets for collecting subscribers
If you don't want to use services, you can select the database manually, set up advertising for it and get consent for mailing. It's easier to do this with parsers that search for your target audience among subscribers of similar groups or by specified parameters. One of the popular parsers is Segmento Target. Read reviews of Segmento Target in a separate article.