What strategies can japan cell phone number list companies adopt to avoid commoditization and increase their global competitiveness in the future? We will look at some examples.
Commoditization Strategy 1: Selling subjective experiences – Shifting from “selling things” to “selling experiences”
Commoditization Strategy 2: Add value – Add context with content
Commoditization Strategy 3: Differentiate sales activities - Content marketing to escape commoditization!
Case Study 1: Selling subjective experiences – Shifting from “selling things” to “selling experiences”
If you want to avoid commoditization, marketing that focuses on user experience is crucial.
A smart way to avoid commoditization is to adopt a sales strategy that emphasizes the value of the "experience" rather than the value of the "thing" (product), such as asking, "What can someone who buys this smartphone do?" rather than, "What is this smartphone good at?"
Especially in today's world, where "sharing experiences" on social media has become mainstream, we can focus on providing "experiences" that other companies cannot.
Example 2: Adding value – adding context with content
Commoditization can be described as a decrease in the added value of a product, but on the other hand, products with high added value that are not commoditized are easier to differentiate and are more likely to be successful.
There may also be cases where the target audience changes from the demographic that was previously marketed to.
Let's conduct marketing that emphasizes the "experience" that cannot be obtained from the products and services sold by other companies.
Case Study 3: Differentiating sales activities – Content marketing to escape commoditization!
Content marketing is a good strategy for avoiding commoditization and creating uniqueness.
Content marketing is not about directly marketing your products or services, but about generating potential customers through your own company's website and social media.
If you can create content that effectively brings out the uniqueness that users are looking for, you will be able to get higher quality feedback, which will lead to acquiring long-term customers.
Break away from commoditization and scale up your business!
In today's world, where consumers can access unlimited amounts of information via the Internet, it is not easy to create products and services that other companies cannot imitate.
But if companies continue to make the effort to avoid easy commoditization, they will ultimately gain more customers.
summary
In this article, we have introduced the reasons why companies fall into commoditization, but with BOXIL it is possible to acquire leads without spending a lot of time and effort.