Track and analyze customer behavior

[AsaduzzamanFoysal]

Once your customers are segmented, you see a sudden increase in traffic volume and conversions from mobile devices and Facebook.

By using personalization in your marketing campaigns, your online store will see increased return on investment (ROI) and increased sales as you reach customers with the products they want.

How do you know exactly what segmente specifice you want? Before you can reap the benefits of personalization, you first need to track and analyze customer behavior.

The more information you have about the customers who northeast mobile database fit into your segments, the better experience you can provide them. For example, Asistent digital tracks data to understand your customers’ needs and preferences. Only then can it provide your customers with relevant support.

Implement on-site targeting
The next step is to implement site targeting. This involves things like product suggestions and relevance sorting in your product listing.

For example, we used several interviews to better understand the needs of AfB, a non-profit IT company. From there, we figure out where Digital Assistant could improve its website.

Only after all the data was collected and analyzed did we launch their Digital Assistant.

The implementation took less than 6 weeks and the performance plan highlighted every page of AfB’s website. They used the Digital Assistant for their on-site targeting and saw an 88% increase in their conversions.