Another reason is that there is a pile of leads that were acquired in the past but did not lead to any sales opportunities, and as a result are left unused.
There are many cases armenia cell phone number list where companies would like to re-approach leads, but are unable to allocate sales resources and end up leaving them untouched, resulting in the number of neglected leads increasing year after year.
Why is lead nurturing important?
Why is lead nurturing important?
The reason why lead nurturing is said to be important is that by using the right marketing methods, it increases the conversion rate of potential customers.
Let me explain the need for lead nurturing.
In the first place, it is safe to say that potential customers will almost never make an immediate decision without carefully examining a company's products.
In particular, when it comes to B2B products and services, customers spend a lot of time considering their purchase with many people within the company before making a purchase.
This is because, if there is another service that is cheaper and easier to use, customers will not only regret their decision, but they will also incur additional costs.
Customers carefully consider many products and services, their performance and price, and we live in an age where a lot of information can be found by doing some research.
In this day and age, there's no point in pushy sales tactics.
The important thing is to continually provide potential customers with the information they want to know and build a relationship of trust with them.
This is where lead nurturing comes into play.
BOXIL is the best place to find new customers for SaaS
The challenges facing SaaS marketers in generating leads are:
1. You’re only getting leads that don’t progress to sales
2. You’re spending money on advertising but you’re not seeing results
3. You are exhausted by analog sales and customer acquisition methods
"BOXIL SaaS" solves these problems in three ways.
With "BOXIL SaaS," you can steadily acquire leads centered on comparison and consideration groups by using articles with high SEO rankings as a guide. There are about 250 categories available, so please check here for categories that match your company's services, actual costs, and use cases.
Three characteristics of BtoB marketing
I will introduce three characteristics of BtoB marketing.
I'd like to introduce three things:
The review period is long
Decision-making in problem solving
Several internal approvals
Here we will explain each of the above items.
The review period is long
The review period is often long.
When dealing with products or services in B2B, you need to compare them internally with other companies' products and carefully consider whether the service is suitable for your company.
Some services can be expensive, so introducing them without careful consideration could result in losses for the company.
Implementation may be delayed due to budgetary constraints within the company.
When choosing to do lead nurturing rather than sales, keep in mind that it may take several years to implement.