From the packaging of the iPhone

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importance we must say that various aspects of the economy have made a competitive advantage more important. Because they compete not only with local companies but also with foreign companies. Competition has intensified and therefore companies must have a unique value proposition to attract customers. Price is no longer the only factor that causes competitive advantage in business. As economies become more successful consumers pay attention to other factors when deciding to buy and consider them more important than price.

Today consumers place great emphasis on quality reliability and receiving services. In other words todays companies must be more innovative and creative in order to have a sustainable competitive advantage. Competitive phone number lookup indonesia advantage will help create a strong brand image but it will take years to build and is worth billions of dollars alone. For example Apples own brand is worth more than billion.




This value is only for the brand not its assets. Apple has managed to achieve such success by providing a value proposition that has given it a competitive edge. First of all Apple introduced the revolutionary iPhone to the market which at that time had no second example. The iPhone was equipped with features that users were experiencing for the first time and this device was able to lead the smartphone market.