The digital channel was also useful for maintaining its position among the most sought-after options by consumers. But it doesn't end there. Consideration of its brand grew by 50% and purchase intentions rose by 57%.
Specifically, the Moto X (high-end) and Moto G (mid-range) were in first and second place of the most searched smartphones and the Moto E appeared in the top ten .
Additionally, between December 2014 and March 2015, Motorola Chile's YouTube channel grew 51% and had the highest number of views in the telecommunications category in that country.
Disney Marketing Mix
Disney is synonymous with magic, entertainment and quality. Its products include movies, series, theme parks, books, video games and more. Over the decades, it has created iconic legacies, such as The Avenger and Mickey Mouse.
The price of its brand reflects its prestige and quality. However, it offers affordable ranges for all families, which helps make the Disney experience more popular and massive.
Their promotion uses nostalgia and emotion. Their messages captivate adults and children alike vietnam telegram and generate high expectations in their followers.
We are a digital marketing agency that boosts the digital presence of its clients and connects them with audiences effectively. We are Genwords .
With our comprehensive approach and multidisciplinary team with extensive experience in content strategy creation, advertising, SEO and social media, we offer customized solutions for each client.
We provide strategic advice and management and help our clients create online communities, which translates into greater reach for their brands.
Conclusions
The digital environment has changed the way we conceive and sell products and services , as well as the way we reach consumers. All of this generates business for our brand and satisfied customers.
It is logical to assume that digital marketing will continue to change; however, the consumer will remain at the center of the marketing mix.
Considering product, price, place and promotion is vital for your marketing , but if you choose to integrate them with the elements and factors of digital marketing, you could manage a winning strategy.
In this way, in addition to giving them the products they need, you will be able to positively influence them so that they believe in your brand and become its fans and ambassadors.
Remember that at Genwords we are experts in content marketing and we can help you implement various marketing mix strategies to boost the success of your company.