We want to further accelerate the growth of our streaming offering. With the power of our linear channels, massive investments in content, technology - and with strong partners," says Bernd Reichart, CEO of the RTL Deutschland media group. "Our content expertise and the sales power as well as Telekom's technology know-how and its powerful infrastructure are a perfect match. Together we also want to tap into the future market of customizable advertising based on an open technological ecosystem independent of global tech platforms."
"We have always seen ourselves as an aggregator and rely on cooperation to further expand MagentaTV for our customers," says Michael Hagspihl, Managing Director of Private Customers at Telekom Deutschland. "With the RTL media group, we have a strong partner at our side with whom we will intensify our cooperation in the areas of content, technology and marketing. Together, we want to play a key role in shaping the TV industry and setting new standards in the German advertising market."
To mark the partnership, Telekom is introducing a new tariff portfolio and asia gambling data integrating TVNOW Premium, the streaming service from the RTL media group, into the MagentaTV Smart and Smart Flex tariffs at no additional cost. This gives customers access to exceptional TVNOW originals and a total of 14 TV channels in live streams, including highlights from RTL and VOX on demand and often seven days before broadcast. Telekom is thus making its TV offering even more attractive and adapting to the growing needs of consumers: In addition to TVNOW Premium, Magenta TV Smart includes the Megathek and 50 HD channels. Mobile use and convenient functions such as Restart to restart programs that are already running are also included. MagentaTV Smart Flex can also be canceled monthly and can also be booked without a Telekom connection.
TV special this evening at 8:12 p.m., the RTL Deutschland media group is announcing the new offering simultaneously on its channels RTL, VOX and VOXup, ntv, NITRO, SUPER RTL and RTLplus. The new offering is also being accompanied by a large-scale marketing campaign by Telekom and the RTL media group. The campaign starts at the beginning of December.
German premiere: In an extraordinary 3-minute primetime
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