First of all, choose from the options prepared by Facebook. They are filled in automatically based on the data that the user entered on the portal. Therefore, the city, phone number or e-mail address will be filled in automatically as soon as the person clicks on the ad.
You can also ask your own questions. There are several types! You can ask for multiple choice, a short statement, or even a meeting. Remember, however, that each additional question reduces the chance of obtaining a lead. So add them wisely.
The next step is privacy protection. Yes, this is the place where you place all the legal rules and a link to your privacy policy on the website. Don't ignore it! You can add several consents to one form.
6_How to generate leads on Facebook. Contact ads without secrets
The last step is ahead of us – the thank you screen. Fortunately, there is america rcs data not much to do here. Add your website address or a link to a downloadable material, such as a free e-book.
7_How to generate leads on Facebook. Contact ads without secrets
Your form is ready and you can run your ad!
Unfortunately, Facebook will not notify you about collected leads. You have to download them yourself. How do I do that?
This time go to your fanpage and in the top menu click "Publishing Tools". In the new window, in the left menu you will find the "Form Library" tab. Here you can download collected data, but also create new forms by clicking "Create".
Data collected from forms remains in the database for 90 days. So don't forget to save it to your disk in due time!
How much do Facebook-generated leads cost?
There is no single rate that can be set. Just like any other type of Facebook ad, the Lead Ads form has variable rates that depend on a number of factors. I wrote more about this in the article "How much does Facebook advertising cost" and I refer you there if you want to understand the mechanics.