Search engine optimization and content marketing

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Search engine optimization, often abbreviated as SEO (Search Engine Optimization), and content marketing are actually two different forms of digital advertising, but they go hand in hand.

SEO means that the website and its content are structured in such a way that the page can be found as quickly and easily as possible via search engines, i.e. that it appears as high up in the results as possible. Google is by far the most important search engine worldwide . Accordingly, the Google ranking should be taken into account when optimizing.

In general, it works like this: Potential customers indonesia gambling data search for certain terms, known as keywords. The more matches there are with these and related search terms, the higher the ranking. However, the Google algorithm is very good at distinguishing between real content and a meaningless string of keywords. This means that high-quality content is essential for a high Google ranking. And that's exactly where content marketing comes into play.

In general, this form of marketing means nothing other than "information instead of advertising". This means that users and potential customers are offered information and knowledge in addition to the products and services. This adds value to the website, increases its reach and can also serve to differentiate it from competitors. And content marketing is also an excellent way to optimize your search engines, almost as a side effect. Keywords can be integrated into texts, product descriptions and video or audio titles. In addition to the main website, which is used for sales, a blog integrated into the online offering can serve several purposes. When creating these texts, however, the rules of Google ranking should be observed very carefully. The search engine not only sorts good content to the top, but also penalizes it according to certain criteria.