My subjective analysis of the funnel

[sumaiyakhatun24]

So I decided that this fragment of someone's marketing funnel, a simple scheme, publishing a post on LinkedIn, encouraging them to go to an article that encouraged them to contact the company, a 3-stage sales funnel: top of the funnel, middle of the funnel, bottom of the funnel, just a process, I'll disassemble, I'll find some things in each of them that I would personally improve and on that basis, maybe such an analysis will be valuable to you. Also, let me know after this episode if you would like more examples like this.

And of course a small disclaimer, an asterisk at the end of a sentence, or whatever you put in china rcs data such situations. These are things in which I make a subjective assessment, and secondly, such that I see from the outside. I don't know the results, I haven't contacted this company from this side, I doubt that they would simply tell me, since we don't cooperate, I can only guess. However, my guess does not come from nowhere. It comes from experience on hundreds of similar projects, including many, by the way, in the pharmaceutical industry, where I and my companies Suasio and digitalk , dealt with changes in the scope of these few things that I will show you now and usually these were changes as a result of which the results were, nomen omen, better.

So I think I have some kind of mandate to speak on these topics, but let's treat this as some kind of intellectual game, not some devastating assessment of the company and its actions. That said, let's start with the first stage of this process, which is the LinkedIn post published by the company that caught my eye.