When creating a campaign, be sure to add audience signals

[sumaiyakhatun24]

Audience signals are a set of data about the behavior and interests of potential buyers, from which a pattern of behavior is built. Google focuses on this pattern when deciding which audience to target with advertising. You can do this when creating a campaign in the "Object groups" section:



Performance Max is suitable for almost all types of advertisers: ecommerce, SaaS, B2B, greece rcs data B2C, and others. The only exception is app advertising, for which you need to create a Universal app campaign.

While ecommerce had marketing campaigns specifically tailored to this niche, there simply wasn't a similar tool for B2B. By the way, now smart marketing companies have become part of Performance Max campaigns.

Performance Max features to keep in mind before and during optimization
Let's start with what you need to pay attention to at the launch stage.

Consider all targeted user actions on the site
Many lead generation projects train their campaigns only on the basis of form completion data. Or on the basis of transactions, if we are talking about e-commerce. But this is not enough. Let's imagine a standard situation: a person does not want to place an order online and wants to do it "by voice". To simultaneously discuss the current price, discount, delivery, etc.