It works well with and complements your search campaigns

[sumaiyakhatun24]

Pavel Chaika:
It is better to focus on the USA, Great Britain, Canada. It is very good if you have knowledge of another European language besides English, ideally German, French, Spanish. Promoting websites for Germany, France, Spain will be even a little easier than for Anglonet (that is what I would call Bourges), since there is not such tough competition with Indians and Pakistanis here.



It is specifically targeted at conversions and helps you get more leads and sales — hong kong rcs data unlike campaigns that are more focused on building brand awareness and reach. For example, Bumper ads, which are unlikely to generate conversions. Performance Max also allows you to scale product promotion through Google Ads.

Cons
There is no way to evaluate the effectiveness of channels and control the search queries for which the campaign is shown. As I already said, all decisions are made by artificial intelligence, which collects and analyzes signals itself - and you will not see statistics on this.
It doesn't work well with small amounts of data for optimization. If you don't have many conversions in your account overall, you probably won't get good results from this type of campaign. Performance Max only supports automated bid strategies that require at least 15 conversions in the last 30 days, but in practice, more is better.
It won't be able to work effectively with low budgets. Since the campaign includes all Google promotion channels, it simply needs to have enough money to cover them all.