Fresh digest - what's new in SEO

[tmonower957]

While Google is releasing new site usability criteria and blocking Russian accounts in Google Ads, Yandex is expanding the capabilities of Yandex View, releasing Query Monitoring and updating algorithms for searching for unoriginal content. Let's talk in more detail about the SEO updates that took place in early autumn and what to expect from them.

Google Releases Useful Content Update
A major update was announced in early September 2023, which was completed on September 28. As a result of the update, the positions of many sites in the search results were shaken, since the innovations uae consumer email list led to the removal of bad content, rather than improving its quality.

Google's September 2023 Update Lasted Two Weeks

The resources that suffered the most were those with SEO texts and poor UX, as now even high-quality content can rank poorly due to the page not meeting Google's usability criteria.

One positive innovation is Google's increased loyalty to content created by artificial intelligence. Previously, it only recognized content created by people, but due to the rapidly developing AI, this restriction has been lifted and Google has shifted its focus to the quality of content, regardless of its origin.