Technical optimization

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Site check
Before checking, you need to connect Yandex Metrica and Google Analytics, as well as the corresponding webmasters. After that, goals are built in metrics and site errors are checked in webmasters.

The subsequent audit of the site can be divided into stages:

Error checking. The presence of technical problems slows down the website promotion and reduces ranking.

Speed ​​rating. Slow loading of the site repels users, lowering the positions in search.

Testing the mobile version. The resource design should be thailand consumer email list adapted for mobile devices to increase traffic.

Website UX evaluation. User-friendly interface reduces bounce rate, which has a positive effect on traffic.

Before starting promotion, you need to eliminate existing problems with the site, otherwise further promotion work will not bring results.

The next stage of preparation is technical optimization, which includes work to eliminate errors that slow down progress.

To begin with, it is necessary to carry out the following series of activities:

Code cleaning. Incorrectly written code greatly reduces the ranking of the site.

Creating robots.txt. The file specifies permission or prohibition for search robots to index pages.

Checking redirects. To ensure that users and search robots follow the correct links, you need to set up redirects correctly.

Sitemap. To index pages on a site, there must be a sitemap.xml file — a sitemap.

Broken links. The presence of broken links on a site can lead to pages being excluded from search.

Creating a 404 page. You need to remove non-existent errors and set up a 404 page.

Customize URLs. Clear URLs are indexed better and are perceived by users.

Setting up interlinking. Correctly setting up interlinking evenly distributes link weight between pages.

Setting up micro-markup. Micro-markup is needed for normal display of page content in search.

Security certificate. Sites with an SSL certificate receive more advantages in search results and are easier to promote.

Timely technical optimization of the site will help to avoid sanctions from search engines, and will also increase the effectiveness of SEO.