Never start a corporate blog

[tmonower957]

27.08.2018 #Ready-made websites #Ready-made solutions for Bitrix #Universe #UniverseLite #UniverseSite


Hello! This is Yaroslav Holub, director of the Internet agency INTEC. A corporate blog is like the subject of the proverb "the music didn't play for long, the drunk didn't dance for long...". At first, everyone talks about how nice it would be to start one. But after a week, the fun ends and no one knows what it was all about.


That's why it's better to decide right away why you're starting a company blog. This will allow you not only to avoid an existential crisis, silent reproaches from rewritten articles and poorly designed cyprus consumer email list press releases, but also to increase sales.

So, 7 reasons NOT to start a blog
1.
You don't want to give the customer a reason to visit your site.
Yes, the world has changed and clients lately do not want to read exciting SEO texts about wooden baths and metal structures, "which have been known since ancient times" and "companies that find individual approaches." Give them something interesting and useful!

Would you prefer an article called "How to Prepare for a Zombie Invasion" with an unobtrusive advertisement for metal doors or a text called "Metal Doors"? Would you rather linger on life hacks, checklists, recommendations or a bare page with prices and tariffs? The question is rhetorical.

2.
You don't need a reliable SEO alternative
Yes, SEO is unlikely to die, no matter how much it is buried. But today, SEO alone is not enough. Constant changes in Google search algorithms cause despair among SEO specialists and righteous anger among clients. Even investments in link mass are unlikely to help here. Plan "B" is needed.

Interesting and useful content may well become it. It will regularly bring visitors, improve the PF and increase the place in the search results. As practice shows, good posts published even six months ago still receive traffic from search engines every day. Give potential customers a reason to visit your site, and you will need to spend less on attracting them with advertising.