Seven advertising methods for B2B

[tmonower957]

There are seven main types of B2B advertising methods:

I will introduce them one by one.

2.1 Search Ads


Pay-per-click advertising

Search ads are ads that appear above or below search engines when you search for a specific keyword.

Since ads are displayed according to the keywords dubai consumer email list searched by users, they are also called "search-based ads."

Benefits of PPC
・By selecting keywords, you can approach the people who are interested in your service.

・The billing method is CPC (number of clicks x cost), so you can start with a low budget.

- You can set the area, day of the week, and time period in detail, allowing for pinpoint targeting.

・The time it takes to see results is shorter than SEO etc.

・You can check the operation results in real time


Disadvantages of PPC
・Not suitable if the purpose of distribution is to increase awareness

(CPCs tend to be high, and they depend on keyword search volume, making it difficult to reach customers efficiently.)

・Since there is a high degree of freedom in operation, it takes time and effort to adjust the operation.

・There are a certain number of users who avoid ads, so ads do not reach all users who search.