The product is the basis of your promotion

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If most of the answers are “no”, then you can stop reading this text. And if you have answered “yes” to at least one question, then we can continue.

Task definition stage
You should start working on the strategy with the most important, familiar word for medical professionals: check up. The task of the team or specialist is to identify the main problems and growth points from which you will start. Analyze the product itself, specialists, budget, main tools and technologies for effective and optimal allocation of resources.

How to test your product: a short list
How to test your product: a short list


Marketing without a product and a product without marketing is impossible, at least in the qatar rcs data long run. If you can’t close your patient’s need and solve their pain, no matter how symbolic it may sound, they won’t be able to recommend your service or product later. As a result, the business will not get a major source of primary patients.

Take a closer look at the services you want to promote. If possible, test drive the service.

Visit the doctor’s office, find out what materials he uses, what equipment he uses, where he studied, what is special about this procedure. Think first of all in terms of benefits for the patient: not what you offer, but what they get after this service or during it. Check the advantages and disadvantages in relation to competitors.

In a world of constant information flow, your task is to stand out as much as possible and offer fresh solutions . Be sure to work with objections. You should have answers prepared in advance to the questions "expensive, long - why so?"