It costs more.
Has expert opinion and knowledge about the customer's niche. For example, he knows that the cost in one niche is $0.10, and the cost of the impression should be such and such; in another niche, the cost is from $0.20-0.30, and when it becomes more expensive in tests, the targetologist can quickly react and change something in the advertising campaign (audience or creative).
Tracks the effectiveness of each advertisement, disables ineffective ones, responding quickly.
A targetologist for $100 needs to quickly launch an ad. Therefore, he will order creatives from someone who is at hand, sometimes without delving too deeply into the product itself. Such a specialist may not set a Pixel, not specify goals, launch it to a wide audience and wait. Meanwhile, Facebook itself optimizes the ad, and not always to the audience that we need. Because people often react simply to the creative (text or image) and do not think about whether they need this product or not. This way, the owner receives a lot of clicks and almost no customers.
You need to walk the path of the client . A targetologist for $100 will not do this. He will romania rcs data simply attract leads or drive traffic to the site. And the owner’s task is to sort out and separate the wheat from the chaff, that is, to find in this “heap” of leads exactly the target leads that will turn into customers.
The advertising budget also depends on what kind of project you have - whether it is at the start or is already developing.
If the project is just starting, you need to get at least 1000 clicks to the site to see the site's conversion and understand what the conversion is. Based on the number of clicks, knowing the approximate cost of a click, an advertising budget is formed and the cost of the targetologist's work is added.