Many marketers do not fully utilize the potential of content marketing. They start a campaign, but when it does not bring results, they give up. But who is to blame for this – the content or the marketer?
Let's be clear: content marketing is not just about content .
Meanwhile, the main problem that always comes to light during trainings, consultations or conversations with companies is the excessive focus on content creation .
Let's face it: content is not the most important thing .
Let's be clear: the content you create must be of high quality. However, three usa rcs data things are more important:
a) content promotion
b) a plan to generate leads/sales using it
c) analytical skills to know what works and what doesn't
Meanwhile, a very large number of companies completely ignore these points!
The strategy of many of them can be summarized in one sentence: let's create content and wait for customers to come to us .
So mass production begins: social media, blogs, articles on portals. Maybe even heavier stuff: webinars, e-books, online courses.
Months pass and there are no results. The company abandons content marketing because it has not proven effective.
(I hope this doesn't remind you of your situation)
No wonder. It doesn't work like that.
Want to do good content marketing? Here's a list of things to think about (or let me handle the campaign ):
In the article you will read about:
Who is the recipient?
How to promote content?
How will your content generate leads and sales?
How to analyze the effectiveness of content marketing?
Who is the recipient?
The most important question in marketing, and in so many cases still unanswered.
You wouldn't believe how many even large entities completely fail to understand their customers. Do you know what types of content they like ? What exactly would they like to know? Does they prefer video or blogs? Short or long? Does they prefer expert or entertaining content?
Learn as much as you can about your target audience so you can offer users things that will convince them to become your customer.
Content marketing is not content creation
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