Discovering the secrets of a successful website involves a fascinating and revealing journey: the SEO audit . Imagine uncovering every aspect that can boost or hold back your website’s potential in search results.
That’s exactly what an effective SEO audit can do. In this article, we’ll explore how to turn your website into a search engine powerhouse in four clear and straightforward steps.
What are the steps to perform an SEO audit?
Below, we present all the steps necessary to put the audit into action.
1. Website Audit
In this first phase, it is necessary to focus on three aspects: identifying structural and technical problems, checking the indexing of the website in different versions and eliminating ineffective pages.
Identification of structural and technical problems
The first step is to examine your website’s infrastructure. This includes checking whether your website is technically optimized for SEO. Issues like disorganized URLs, slow load times, and inefficient internal linking structures can seriously harm your website’s performance in search engines.
Additionally, it is essential to ensure that your website is mobile-friendly as this has a significant impact on your Google rankings.
Checking website indexing in different versions
One aspect that is often overlooked in SEO auditing is chinese america data consistency across site versions. It is common for a site to be accessible both with and without “www,” as well as with “http” and “https” versions.
This may seem like a minor detail, but search engines treat them as separate websites, which can dilute SEO value. Therefore, it is vital to ensure that all versions of your site are correctly redirected to the main version, usually the one that uses “https” for security reasons.
Deleting ineffective pages
Too many low-quality or outdated pages can hurt your site's overall performance. Pages that aren't attracting traffic , have duplicate content, or are outdated should be reevaluated.
Removing these pages, or improving their content, can increase your site’s relevance and authority. It’s important to analyze each page individually and decide whether it adds value to your site and its users.
Pages that do not fulfill this function should be removed or updated to ensure a clean and efficient site structure.
2. Internal content audit
In this next stage, three pillars are fundamental: optimizing the user experience, improving content and on-page SEO, and strategically using internal and external links.